S & L Produce, Inc.

Asparagus

RETAIL

Bulk displays during peak season help increase sales. When the season is not at its peak, most retailers package or bundle supplies.

Place asparagus in front of regular displays, wet racks, or tables. That will interrupt the consumer going down the aisle.

Because asparagus continues to "grow" after it is picked by using the water content of the stalk, the bottom of the stalk quickly becomes fibrous and tough while the tip stays tender. A moist mat against the end will slow this process, but leaving asparagus standing in lots of water encourages mold.

Promotion

Advertise asparagus for extra sales during Passover and Easter.

Cross-merchandise asparagus with Hollandaise sauce, cheese, light olive oil, and butter or margarine. New-crop baby red potatoes also are a good tie-in to asparagus.

Display asparagus near tomatoes and red onions and suggest that shoppers toss them with Italian dressing for a healthy salad.

Use signs to inform shoppers that the thickness of the stalk doesn't affect tenderness. However, let them know that for uniform cooking, it is best to select stalks of the same general size.

FOOD SERVICE

When serving by itself as a side dish, be sure to take into account the size of the spear compared with the size and shape of the serving dish. The plate will determine the size of spear needed.

California Stalk Diameters

  • Small = 3/16 inches and larger
  • Standard = 5/16 inches and larger
  • Large = 7/16 inches and larger
  • Extra large = 10/16 inches and larger
  • Jumbo = 13/16 inches and larger
  • Colossal = 16/16 inches and larger

Details

Temp

37 to 41°F

Humidity

95-100%

Mist

Lightly

Shelf Life

10-21 days

Nutrition

Serving Size:
5 asparagus spears (93g)

Calories

25

Total Fat

0g (%)

Saturated Fat

0g (%)

Cholesterol

0mg (%)

Sodium

0mg (%)

Total Carbs

4g (1%)

Dietary Fiber

2g (8%)

Sugars

2g

Protein

2g (4%)

Vitamin A

10%

Vitamin C

15%

Calcium

2%

Iron

2%

For reference only.
Percent values based on
2,000-calorie diet.