S & L Produce, Inc.

Cranberries

RETAIL

Cross-merchandise with raisins, nuts, pastry shells, and muffin mixes.

Prices generally are lower at the beginning of the season, which provides an opportunity for profitable merchandising. Display signs and run newspaper ads offering first-of-the-season cranberries.

Display bagged cranberries. Bulk cranberries, when dropped, bounce down the aisles and can be messy and a liability.

Avoid displaying cranberries next to items that are kept moist. Do no mist cranberries.

Placement

Try placing cranberries throughout the store during the holidays. Optimum places include next to turkeys and with stuffing ingredients.

Promotion

Suggest shoppers buy extra packages and freeze them for later use. Inform consumers that keeping berries in a resealable bag prevents freezer dehydration.

Advise shoppers not to thaw cranberries when ready to use. Simply rinse with cold water and use immediately after removing from the freezer. Cranberries soften and lose their crispness because of fruit breakdown when thawed.

Cranberries can be stored in refrigerators at home for two to three weeks. Before suing, sort and rinse in cold water.

FOOD SERVICE

Diners longing for the taste of home-cooked meals respond favorably to cranberry dishes that remind them of the holidays. Additionally, grated cranberries make an interesting addition to salads and in sauces.

HANDLING

 Susceptible to chilling injury. Damage sometimes is not apparent until the produce is returned to a warmer temperature.

Ventilation should be provided to avoid carbon dioxide buildup and to encourage a uniform storage environment. Do not pack on ice.

Poorly colored fruit can pick up better coloring if held for a few weeks at 45 to 50F, 7.2 to 10C. However, sudden temperature increases can cause water condensation within packages.

NUTRITION

A one-half cup serving of cranberries contains 30 calories and 10 percent of the U.S. Recommended Daily Allowance of vitamin C. They are low in sodium and contain fiber and pectin.

Cranberries are runners up to citrus fruits in vitamin C. What's more, they are rich in anthocyanins, antioxidants that appear to help prevent cancer, and protect brain cells from damage.

Details

Temp

38-40°F

Humidity

90-95%

Mist

No

Shelf Life

2-3 weeks

Nutrition

Serving Size:
110g

Calories

51

Total Fat

0g (%)

Saturated Fat

0g (%)

Cholesterol

0mg (%)

Sodium

2mg (0%)

Total Carbs

13g (4%)

Dietary Fiber

5g (20%)

Sugars

4g

Protein

0g (%)

Vitamin A

1%

Vitamin C

24%

Calcium

1%

Iron

2%

For reference only.
Percent values based on
2,000-calorie diet.